A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent.
This Research Brief from MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):
According to a new ComScore release, more than 123 million Americans ... Continue reading ...
The best model, I think, for monetizing online content (especially newspapers in view of the decline in ad revenues) is one the cell phone companies have been using for years: give subscribers a Kindle or iPad free with a two year subscription! Right?
Janet Guyon , Managing Editor at Bloomberg Businessweek, addresses this very topic in an excellent article for Businessweek:
Hal Varian, the chief economist at Google Inc., spends a lot of time talking about the economic state of the news busines... Continue reading ...
Writer, Old-Warrior-Adventurer, Blogger... I was born in Key West, Florida. A rather famous hangout for some past famous writers: Hemingway and Tennessee Williams to name two. I just hope that I possess a glimmer of their talent. I have a bachelors degree in architecture/construction and a master's degree in industrial engineering. I have been writing for fifty plus years. Most of my writing has been in the technical, instructional and business areas. I am working on my first book: "Havana Harvest---When Cuba Was Naughty" which details my coming of age experiences in 1958 Havana, Cuba, at the age of 15. Please visit my other blog "Writers Welcome Blog" at http://alturl.com/4z88.